The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:…
The aviation industry is being transformed by the use of unmanned aerial vehicles, or drones – commercially, militarily, scientifically and recreationally. National regulations have generally failed to keep pace with the expansion of the fast-growing drone industry. Aviation Law and Drones: Unmanned Aircraft and the Future of Aviation traces the development of aviation laws and regulations, e…
ATPL Ground Training Series. CAE Oxford Aviation Academy, 2014.— 272 p.This text book has been written and published as a reference work to assist students enrolled on an approved EASA Air Transport Pilot Licence (ATPL) course to prepare themselves for the EASA ATPL theoretical knowledge examinations. Nothing in the content of this book is to be interpreted as constituting instruction or advi…
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