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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Business & Economics ...
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Positioning: The Battle for Your Mind (E-Book)
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Al RiesJack TroutPhilip Kotler

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:…

Edisi
3
ISBN/ISSN
0071373586
Deskripsi Fisik
228 / 257 page
Judul Seri
-
No. Panggil
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